About Us

History of the Company

Mike’s Factory Direct is a family owned business that was established in 1999 in beautiful Fairfield County, CT. We come from humble beginnings, starting off with only 100 sq. ft of warehouse space (10×10’ storage locker) and a pickup truck. Since then we have experienced a tremendous amount of growth. We are not in a retail space; in fact, you would probably miss us if you were just driving by. We keep it simple with 7500 sq. ft. of combined showroom & warehouse space.

We’ve been told a thousand times “we didn’t know what to expect when we came here but we have to admit we’re pleasantly surprised by the quality and value of your products & services!” People often tell us that we are the best kept secret around and I respond by saying “we’re not trying to be”. The fact that we personally deliver 90% of what leaves our warehouse makes it an easy decision to drive an hour or 2 or 3 to save thousands of dollars knowing you don’t have to rent a U haul or borrow someone’s truck. We definitely are not the largest retailer and may never be; but we pride ourselves on the best service, value and selection anywhere in our local area.

Well that’s our story, we started in a 100 sq. ft. warehouse, my office was the front seat of my truck and today we all have our own desks in our 4,000 sq. ft showroom, and separate 3,500 sq. ft. inventory warehouse. We have personally delivered as far south as Philadelphia and as far north as the Canadian border. We don’t let little things like distance and logistics stand in our way of making someone happy. With over 12,000 happy customers to date, we hope you decide to visit Mike’s Factory Direct soon so we can add you to our list of satisfied customers! Our designs and products are continually changing so feel free to return as much as you would like and remember to refer as many people as possible! Thanks in advance for your help and support in continuing to make Mike’s Factory Direct the best kept secret in Fairfield County, CT!

Thank you for your patronage!

Michael Piazzaroli – Owner

How are We Different?

Hot tubs

  • Fully experiential showroom with over 15 models on display to test comfort of seating and also wet testing models in our private soak room.

  • In-stock inventory that we bring in by the truckloads to save $ on shipping/freight and availability for immediate delivery

  • Pre-delivery onsite consultations utilizing our years of experience regarding design & placement of hot tubs in backyards

  • We are licensed home improvement contractors in CT (lic # 0651129) & Westchester, NY (lic #30578H18) so we can help with as little as just hot tub or as much as the masonry/carpentry or electrical services if needed

  • White Glove backyard delivery to the backyard location (spa dolly) vs curbside drop off (some hot tubs weigh over 1,000 lbs)

  • New owner orientation illustrating the functionality of the unit along with water care training

  • Complimentary watercare valet services for the first 90 days of ownership (we help you take the training wheels off if you would like to learn how to take care of hot tub on your own) and also offer annual packages that include all the products & services (drain, clean, refill) needed to maintain your hot tub

  • We have hardware stores on wheels! dedicated service vehicles stocked with parts and trained technicians on staff to take care of any issues within the warranty period or throughout the many years of ownership in your backyard.

Meet the Team

Mike Piazzaroli
President & CEO

Bill Gerardi
Hot Tub Wellness Consultant

Pablo Moreno
Kitchen & Bath Designer

Silvia Alfaro
Customer Service

James Pisciotta
Kitchen & Bath Installer

Byron Gonzalez
Kitchen & Bath Assistant Installer

Jimmy Garcia
Field Service Technician

Antonio Mejia
Field Service Technician

Santiago Palacios
Water Care Valet Service